Alma
Alma is a promising French startup in the "buy now, pay later" industry
Role
Growth Ops
Skills deployed
Lead generation & enrichment, Paid advertising
URL
https://almapay.com/
The challenge
In a fast paced industry, Alma has to find smart ways to hack its growth in order to compete against key players such as Klarna, Afterpay, etc. Getting as many businesses as possible to accept Alma as a payment method is a challenge.
My mission
I joined the growth team at Alma for 6 months to help them scale their clients acquisition. My main focus was to generate qualified leads and enrich them as much as possible to help our sales team.
How I helped:
Created frameworks to qualify & and generate high-value leads in relevant industries
Built workflows to enrich leads and increase the sales team success rate
Launched LinkedIn ad Google Ads to increase Alma's business scope
Created workflows to automate sales contact strategy
Automated manual time-consuming tasks for the Growth team