Content Marketing

Now more than ever,

Content is king. I see content marketing as the golden opportunity for brands to take control of their narrative and decide how they want to be perceived by their target audience.

And the good news is that, nowadays, with the diversity of channels that exist, there definitely is a way to convey your message to your target customer.

Whether it is to raise brand awareness, promote your products and services or stay in touch with your existing customers, content marketing is relevant and crucial to all stages of business development.

How I can help

SEO

If your customers are searching exactly for the things that you are offering, it would be a shame not to pop up in search results, right? However, it is not that straightforward. Ranking highly on keywords that are directly correlated to your business takes time and requires technical skills. I help businesses optimize your website content and create fresh content for their blog to improve their search engine rankings.

Newsletters

Newsletters are overlooked. People that have registered to receive your newsletters are either clients or people that have once showed an interest in your brand and therefore decided to share their email address. In any case, they are highly qualified leads who might buy from you or make a repeat purchase. I personally find Newsletters to be an easy way to nurture your relationship with your existing client base or promote your products, services, or offers to future customers.

Social media marketing

Whether we like it or not, social media takes up a lot of our time, and most likely, a lot of your customers' time too. And as the saying goes, "you have to be where your customers are". Well, I am not sure of the exact words but the point is that building a social media presence is key to generate brand awareness, and be considered by your target audience.

Whether you wish to boost your SEO, create a long-lasting newsletter strategy or develop a social media presence across touch points, I would love to help elevating your content marketing strategy.