If Dior perfumes came in basic plastic square-shaped bottles, you would not buy them. No matter how much you loved the scent.
Design and branding is what takes an asset from purely functional to experiential.
Don't get me wrong, functional is good, it gets the job done. But experiential involves emotions and creates attachment, which is what sets you apart.
Building a brand image for your business, is going to give your brand a personality which will make it easier to forge strong relationships with your target audience down the line.
And design is merely the tool used to creating a unique and unified visual identity for your brand.
Whether you just launched your business or are in the process of scaling up, consolidating your brand image is essential to stay true to your values and avoid dissolution of your brand down the line. Establishing specific guidelines to define how your brand should show up on different channels will help stay consistent and remain true to your identity
From websites, email templates, paid ads, to social media posts and more, adapting your guidelines to best represent your brand and its values across the internet is always thrilling. This is the moment where you can get creative to see how you could unlock the full potential of your branding.
Between creating brand books, consolidating an existing image and designing valuable assets to support your growth, I would love to share my eye for design with you, and start making some magic.